IDEA
heds developed carRADIO in mid-2024, capturing artists in uniquely rigged vehicles, transforming everyday journeys into mobile stages. Since it’s launch, we’ve filmed and edited 18 carRADIO episodes featuring a diverse selection of DJs and producers from across the globe.
AUDIENCE
Originally concepted for fans of music, the series is rapidly evolving into a visual demonstration of the answer to the question: “how hard are you trying to send it?”
Our Instagram Reel with rising DJ MINA, featuring a set from a custom-rigged convertible, achieved 80k views to date. A behind the scenes tiktok of this shoot recently hit 200k views. Another experimental live shoot with songwriter Sudan Archives in a Ford Bronco in DTLA, we garnered 42k reel views in 24h.
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