IDEA
heds developed carRADIO in mid-2024, capturing artists in uniquely rigged vehicles, transforming everyday journeys into mobile stages. Since it’s launch, we’ve filmed and edited 18 carRADIO episodes featuring a diverse selection of DJs and producers from across the globe.
AUDIENCE
Originally concepted for fans of music, the series is rapidly evolving into a visual demonstration of the answer to the question: “how hard are you trying to send it?”
Our Instagram Reel with rising DJ MINA, featuring a set from a custom-rigged convertible, achieved 60,000+ views in 48h. Even when adapting our format, such as the horizontal carousel post with DJ and producer Zorza in a Ford Bronco in Miami, we garnered 31,486 views.
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